Rhodes will once again have a strong presence at WTM London 2026, which will take place from November 3 to 5, strengthening its strategic presence in the international tourism scene, with a particular focus on the British market.
The Municipality of Rhodes, through the Rhodes Tourism Promotion Organization (PROTOUR), is participating in one of the most important international tourism trade shows, capitalizing on the momentum of WTM London as a meeting point for the global tourism industry and as a key platform for promotion, networking, and the development of professional partnerships.
In this context, PROTOUR is collaborating with the Rhodes Hoteliers Association (EXR) with the aim of further enhancing Rhodes’ presence at WTM London and creating a structured and effective framework for representing the destination and its businesses.
The Rhodes pavilion retains its prime location, directly across from the Greek National Tourism Organization’s (GNTO) main pavilion, and this year it expands to 77 square meters, featuring a new and upgraded design. Its layout is based on the experience of previous years, as well as on the needs of the participating businesses, with an emphasis on functionality, openness, and an effective professional presence.
This year’s event places particular emphasis on creating an effective professional environment for B2B meetings, offering participating companies various exhibition options while also hosting formal meetings and networking opportunities with representatives of the tourism market.
PROTOUR covers the cost of renting the space and actively participates by having its staff present at the reception area and managing the booth. At the same time, EXR has undertaken the design, organization, and implementation of the project, with the aim of creating a comprehensive presence that will serve the needs of the participating businesses and collectively highlight the identity and dynamism of Rhodes as a leading international tourist destination.
The collaboration between the two organizations is expected to help strengthen Rhodes’ presence at WTM London and lay the groundwork for better capitalizing on the opportunities the event offers. Rhodes is heading to London with a unified, modern, and well-organized presence, focusing on its comparative advantages and local businesses, with the primary goal of further consolidating the destination’s position in international tourism markets.
The presidents of the two organizations, Nikolaos Pavlakidis (PROTOUR) and Yiannis Papavasiliou (EXR), emphasize the importance of this joint effort and Rhodes’ coordinated presence:
“The Municipality of Rhodes, through PROTOUR, is participating in WTM London, one of the most important international events in the global tourism industry, with the aim of further strengthening the destination’s international presence and visibility. This year’s upgraded presence, featuring a larger booth and a refreshed design, responds to the trends and demands of today’s tourism market and creates an effective environment for promoting the destination, as well as for developing professional contacts and partnerships.
The collaboration between PROTOUR and the Rhodes Hoteliers Association reflects the need for coordination and a shared focus on promoting the island as a tourist destination. Our goal is to leverage this major international event to strengthen Rhodes’s presence in key markets, support local businesses, and further strengthen its position as a modern, high-quality, and competitive tourist destination,” said Nikolaos Pavlakidis, president of PROTOUR and municipal councilor in charge of tourism.
“Rhodes’ participation in this year’s WTM London is an important opportunity to further boost the destination’s international visibility. The Rhodes Hoteliers Association took charge of designing and setting up the booth, with the aim of providing participating businesses with a modern and functional setting for their professional meetings, while also showcasing Rhodes with a unified and dynamic presence. “Our collaboration with PROTOUR reinforces this effort and allows us to jointly tap into key international markets,” said the president of the Rhodes Hoteliers Association, Yiannis Papavasiliou.